Mitihoon – KTC, CRG and Vietjet Thailand Connect Dining with Travel to Japan Across Four Japanese Restaurant Brands at More Than 120 Locations, Creating Value Beyond Discounts
Thailand’s restaurant market continues to expand amid intense competition. According to the Department of Business Development, 2,927 new restaurant businesses were registered in the first eight months of 2026, up 21.4% year-on-year. At the same time, Japan remains a popular destination for Thai travelers, with the Japan National Tourism Organization (JNTO) reporting 557,800 Thai visitors from January to April 2026, up 7.2% year-on-year.
Building on these two consumer trends, “KTC” or Krungthai Card Public Company Limited, Central Restaurants Group Co., Ltd. (CRG) and Vietjet Thailand have launched the “KTC x CRG x Vietjet Thailand Exclusive Campaign,” running from August 1 to October 31, 2026. The collaboration brings together four Japanese restaurant brands across more than 120 locations, turning everyday dining spend into opportunities to travel to Japan.
Ms. Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, said, “In the first half of 2026, spending by KTC credit cardmembers in the dining category increased year on year. Spending by KTC credit cardmembers in Japan also grew, with Japan remaining one of the leading overseas markets for KTC credit card spending.”
“These trends show that dining and travel are both integral to our members’ lifestyles. This collaboration brings together the strengths of partners across three industries: credit cards, restaurants and aviation. By connecting these strengths, we can extend the value of everyday spending into experiences that are relevant to our members, going beyond conventional point-of-sale discounts.”
Mr. Thirawat Loetthiraphan, Head of Asian Cuisine, Central Restaurants Group Company Limited, said, “CRG is bringing together four Japanese restaurant brands: Katsuya, Pepper Lunch, Yoshinoya and Ramen Kagetsu, across more than 120 locations for this campaign.”
“As consumers have more choices, building strong customer relationships requires more than food quality or promotions. Businesses need to create reasons for customers to return. This collaboration extends the dining experience into related interests, including Japanese cuisine, culture and travel.”
Mr. Pinyot Pibulsonggram, Vice President of Commercial and Customer at Vietjet Air Joint Stock Company Limited, said, “For Vietjet Thailand, travel is not limited to the time passengers spend on board. It is part of consumers’ broader lifestyles. We therefore aim to engage customers more closely through partnerships and activities connected to their everyday interests, building relationships even before they travel.”
“This collaboration also enables us to engage customers with an interest in traveling to Japan, a market that continues to grow. Vietjet Thailand currently connects Thailand, through Bangkok and Chiang Mai, with five destinations in Japan: Tokyo, Osaka, Sapporo, Fukuoka and Okinawa. This provides another way to connect consumers’ lifestyle interests with actual travel experiences.”
KTC credit cardmembers can enjoy the following privileges at participating restaurants under the “KTC x CRG x Vietjet Thailand Exclusive Campaign”:
- Receive a complimentary special menu item when purchasing selected menu items with a KTC credit card and downloading the Vietjet Thailand app, subject to the campaign terms and conditions.
- Receive a 30% discount with KTC FOREVER points by redeeming points equal to the transaction amount per sales slip.
- Get a chance to win round-trip Vietjet Thailand tickets between Bangkok and Japan, with five prizes, each for two passengers, valued at THB 52,800 per prize, for a total value of THB 264,000. Cardmembers receive one entry for every THB 500 spent per sales slip.
The campaign runs from August 1 to October 31, 2026 at participating restaurants and locations, subject to the applicable terms and conditions. For more information, please visit www.ktc.co.th. Those interested in applying for a KTC credit card can apply online or visit any KTC TOUCH branch nationwide.
Note: It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
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