Mitihoon – Caltex officially launches “Kebdao”, a new loyalty platform designed to connect customer experiences at every touchpoint, from re-fueling and non-oil services to rewards and exclusive offers through a digital platform. As part of its long-term strategy, Caltex has allocated over THB 500 million for seamless digitalization & Infrastructure upgrade project from 2026 to 2030, covering digital backbone development, a complete overhaul of its digital network infrastructure, and loyalty program management. This investment will, on one hand lay the foundation for the new loyalty platform and on the other, support the expansion of services and its long-term loyalty ecosystem. Caltex aims to double its “Kebdao” membership base to 1.5 million within 2030.
Mr. Aswin Powthongthai, Head of Marketing and Data Analytics, Star Fuels Marketing Limited, a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, said, “The launch of Kebdao marks a significant milestone in Caltex’s efforts to enhance customer experience and build long-term customer relationships by integrating digital technology to create meaningful engagement at every touchpoint. Including this loyalty initiative, Caltex has allocated over THB 500 million for its long-term digitalization and ecosystem development from 2026 to 2030. The investment covers platform development, systems, digital infrastructure, and offers of future rewards and campaigns. At the same time, the platform will enable Caltex to gain deeper insights into customer behavior and preferences, allowing us to continuously improve our services and solutions that better meet our customer needs.”
Kebdao has been developed to deliver a loyalty experience that better meets today’s consumer needs, in line with Caltex’s strategy to transform its service stations into destinations offering more than re-fuel. Caltex currently operates a network of over 530 service stations nationwide, cooperating with leading banking institutions and retail partners to bring more than 1,400 in-station shops to consumers, offering services and lifestyle options across the country. Its loyalty program currently has more than 700,000 members, with a target to grow the membership base to 1.5 million within 2030. Kebdao will serve as a loyalty platform connecting fuel and non-oil businesses with rewards and offers from Caltex and its partners, strengthening customer engagement and fostering long-term relationships while building an ecosystem that integrates products, services, and benefits into consumers’ everyday lives.
Caltex has also set aside a marketing budget aligned with its business growth strategy, supporting brand awareness and stronger consumer relationships across both offline and digital channels. Kebdao will play a key role in connecting the customer journey and supporting joint marketing initiatives with partners through co-promotions and tailored benefits that meet customer needs at different stages of their service experience.
Members can now earn one Star for every liter of all types of re-fueling. Eight Stars can be redeemed for a THB 1 fuel discount. Stars can also be exchanged for coupons, discounts, rewards, and other benefits from Caltex and its partners, including co-promotions and exclusive deals. Existing members can register on the Kebdao app using the same mobile number they previously registered with and transfer eligible points, subject to the company’s terms and conditions.
The Kebdao app is available for download on iOS and Android. Users can search for “เก็บดาว” or “Kebdao” on the Apple App Store or Google Play Store. For the latest news and updates from Caltex, visit Facebook: Caltex Thailand, LINE Official: @Caltex, or www.caltex.com/th/.
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