Mitihoon – ffective January 1, 2024, Dr. Arak Sutivong assumes the critical role of Chief Executive
Officer (CEO) at SCB DataX Company Limited (DataX), while concurrently retain his position asDeputy CEO of SCBX, where he will spearhead the establishment of a robust oundation and enhancecompetitiveness. With a mission to propel SCBX Group to new heights, Dr. Arak Sutivong willleverage cutting-edge technologies such as big data, data science, and artificial intelligence.Aligned with the corporate strategy, SCBX Group is spired to becoming a leading regional financialtechnology company group, with an AI-First Organization as the central tenet, drivingtransformative initiatives for long-term sustainability.
urthermore, Dr. Arak has assumed the pivotal role of Chairman of the Board of Directors at
nnovestX, and appointed Mrs. Boontip Kritchaikul as the CEO of InnovestX Securities Company Limited(InnovestX). In her new role, Mrs. Boontip embraces a crucial mission, aiming to lead in investmentand digital asset services across ASEAN. Committed to continuous innovation, the focus is on layingthe foundation for future financial advancements, exploring new investment opportunities, andensuring efficient, sustainable growth for the SCBX Group.
Dr. Arak brings 14 years of dedicated service to the SCBX group, demonstrating expertise in both banking and data management. Previously held the position of President at Siam Commercial Bank, he significantly contributed as the Chief Data Officer, pioneering data initiatives within the bank. During the organizational restructuring that elevated SCBX to its role as the parent company, Dr. Arak assumed the responsibilities of Deputy Chief Executive Officer, which he has been entrusted with overseeing the Research and Development (R&D) division of the SCBX Group. His focused mandate involves driving AI development initiatives aimed at enhancing the organization’s competitiveness in the dynamic business landscape.
Mrs. Boontip, with an impressive 37-year tenure in the Thai capital market, brings a wealth of experience, having witnessed the evolution from the traditional board-knocking stock exchange era to the current digital landscape. Mrs. Boontip’s extensive expertise and tenure spanning over 20 years with the SCBX group, starting from its days as SCB Securities Company Limited (SCBS) to its current iteration as InnovestX.
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