Krungsri steps up JPC/MNC Banking strategy to be platform for society and environment, ready to support investment across ASEAN

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Mitihoon – Bangkok (26 April 2024) – Krungsri (Bank of Ayudhya PCL)’s JPC/MNC Banking Group seeks to maintain its position as a leading trusted partner of Japanese corporations by developing ESG and startup ecosystems, supporting sustainable social and environmental development, facilitating business expansion across ASEAN and East Asian companies’ entry into Thailand.

Mr. Bunsei Okubo, Head of JPC/MNC Banking, said: “In the past year, JPC/MNC Banking performed impressively, enabling Krungsri to maintain its firm position as a bank partner for Japanese corporations. We also collaborated with MUFG in Japan and across the globe in delivering solutions for the business continuity of Japanese and multinational companies. This included financial products, consultations, knowledge-sharing, and sustainability networking via seminars and business matching. Our customers are in both heavy industries like energy, steel and chemical to light industries like financial services, delivery platforms, food and beverages.”

In 2024, Krungsri will continue assisting Japanese and multinational companies attain social and environmental sustainability via the following 4 key focuses.

  1. Accelerate Thailand’s ESG ecosystem, leveraging knowledge and expertise in ESG and collaboration with MUFG to offer sustainable financial solutions that satisfy diverse customer demands particularly on financial products: Sustainable Deposit was launched early this year as a fixed deposit account dedicated to funding social and sustainability activities, to drive Thailand’s sustainability mission. The new product is expected to receive warm responses, being an option to address customers’ concerns about ESG. Additionally, Krungsri will strengthen the networking endeavor with supports to organizations and agencies that have demonstrated continuity in their visions and missions for sustainability.
  1. Expand collaboration for startup ecosystem through extended collaboration with Lao PDR and Vietnam to promote digital innovations, products and services beneficial to society and community in Thailand and across ASEAN. The Japan-ASEAN Startup Business Matching will be organized this year following success last year, to extend customers’ reach to international stages, attract investors, create jobs and inspire the country’s sustainable development endeavor.
  1. Accommodate East Asian multinationals’ expansion into Thailand thanks to favorable fundamentals and factors from large-scale infrastructure to investment privileges appealing to the companies particularly in China, Taiwan, Hong Kong and South Korea: Krungsri in collaboration with MUFG will provide advisory services and assist East Asian multinationals in establishing their businesses in Thailand. 
  1. Uplift “Krungsri ASEAN LINK”, the business advisory service to enhance ASEAN connectivity: Krungsri will leverage its knowledge, specialization and synergies with MUFG’s network that covers 9 ASEAN countries (Danamon Bank in Indonesia, VietinBank in Vietnam and Security Bank in the Philippines, for instance) in providing an integrated advisory service to customers that want to set foot in ASEAN. The service covers the first steps like land survey, general information and regulatory requirements through business establishment and operations. A big seminar and business matching event is planned for this year in collaboration with partner banks as a stage for information and knowledge exchange and presentation of opportunities for customers and others interested in expanding into ASEAN.

“We are confident that our outstanding capability and continuous achievements in the past years thanks to the synergies of Krungsri, partner banks and MUFG will help Japanese and multinational companies grasp the opportunity and drive their businesses amid the transition to sustainability. Most importantly, this will push us towards national economic, social and environmental sustainability,” Mr. Okubo concluded.

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